We’ve been thinking a lot lately about content marketing as it pertains to Search Engine Optimisation. Whether you’re a freelance blogger trying to provide SEO friendly copy, a web company trying to optimise your clients websites, a business owner trying to make the most out of your blog or really anyone involved with a blog,…
Even If you haven’t heard of GDPR (General Data Protection Regulation) or are not sure how it affects Australian businesses it is important to review your exposure to these new regulations in the EU in effect on the 25th of May 2018. During the process of managing our client’s transition and compliance to GDPR we have collected some important resources, insights and practical steps you can take as a website owner, operator or marketer.
As with any update Google releases, their new “mobile first” index rollout has created a lot of chatter online from various stakeholders with angles ranging from “This isn’t a big deal” through to “THE END IS NIGH!”, making it a little difficult to wade through all the different viewpoints and ascertain where the truth lies. But unlike most updates, in this instance (sensationalism aside), they’re actually all correct to an extent.
Are you currently, or planning to sell in China? As a westerner it is a whole new world with unique social values where approaching consumers and conducting business requires social, political and generational context.
WeChat is gaining a lot of attention in Australia for it’s ability to tap into the Chinese market and and Chinese speaking expats.
Marketing In China? Forget Offline, Digital Marketing Is King – Watch these trends to stay ahead when marketing in China.