Traffic is the lifeblood of your online business feeding your business model and turning the cogs that pay your bills. When you’re thinking about building your traffic there are two areas to think about. Bringing in new visitors to your site and keeping previous visitors and customers engaged. Afterall, If you don’t have traffic then having a website is pointless. Generating more traffic is the biggest challenge that site owners face. There is a lot of advice out there on how to build traffic. We’ve pulled together the base strategies for you to get started building a bigger audience.
Let’s go through the top 5 such strategies to get more traffic to your website:
Create Online Courses
One of the best things about the Internet is that you can publish any type of content you want. You can drive more traffic on your site and can convert them into email addresses that you can then take down your funnel, by creating longer form content like courses that target both specific keyword phrases and user needs. In addition to this, the online course websites can be used to distribute your content so you can put them in places like Lynda.com to extend your reach easily and gain more traffic and trust from users.
We recommend focussing the content of the online courses on the latest trends and topics and ensure you provide effective, usable knowledge to your viewers. To be most effective at driving traffic from searches, the content should provide evidence of your knowledge. This strategy and type of content is a great way to convert viewers into visitors and subsequently, into customers.
Advertising plays an important role when it comes to generating traffic. Especially paid advertising on social media which can greatly increase your web traffic. Most paid advertising works best when combined with a never-ending offer or proposition. To be a cost-effective strategy, you should make sure that you narrow your audience down as far as possible so you don’t waste money on irrelevant clicks. Over time, build your campaign strength and learn from this core audience before experimenting with larger audiences in different locations you want to service.
Social advertising is one of the more ubiquitous types of advertising used. You can post ads on Facebook, Twitter, and other networks, as it is still relatively cheap today as compared to Google Adwords in many cases.
Another good way to get in front of your audience is advertising at conferences. At these events, focus your efforts on leveraging advertising for brand recognition, and offer exclusive discounts and deals to those at the conference.
Optimize Your Content With LSI Keywords
SEO is one of the best ways to drive traffic to your website. But most of the old school SEO strategies don’t work anymore. That is because of Google’s algorithms change constantly and everything you think you know about SEO can change with it. One big change was the way Google looks at keywords, Google now understand the topics you write about and cares about how people interact with your content.
If you want to know how Google understands your content’s topic? Then the answer is LSI Keywords (Latent Semantic Indexing). Don’t worry about the technical name, here’s the explanation. The LSI keywords can be words and phrases like:
- Facebook page
- Viral content
When Google sees these LSI keywords in your content, then they say that this content is definitely about social media. Therefore using LSI keywords can generate more traffic on your site as Google SEO will list your site or blog on top of related topics.
The latest update to Google’s Algorithm in 2018 is the new mobile-first ranking where Google will rate your web pages by the mobile experience and content first before ranking desktop version factors.
Remember, SEO is a long-term strategy, get started now to start building your traffic naturally sooner.
Write And Accept Guest Posts
You can write guest posts for sites that have great traffic and can get content onto their site, that can help them build more traffic while at the same time, you can get access to their new audience. In the same way, there are many sites that want links for SEO purposes and want access to your customers. If they are not the direct competitors, let them guest post on your site. In this way, they start investing in your company and will promote the content that they have produced, which also gets you in front of their own audience. This can boost the authority of your site and drive more traffic.
Schema Microdata Implementation
Adding schema markup to your website’s HTML is another great method to drive traffic to your website. The schema microdata helps search engines to identify the contents of a web page.
For example, on your sales pages, you can use the “Offer” schema microdata. This will tell the search engines that you’re offering a product for sale. The search engines like Google and Yahoo can then return your sales page in the SERPs (Search Engine Results) when they believe that someone is searching for an offer, which is just like yours.
The website traffic tells you whether people are visiting your site or not.
Learn more about it here: http://schema.org/docs/gs.html
Above are the few of many ways to drive more traffic to your website. If you want to have a chat about how the apply to your idea or business, feel free to start a conversation with us.