Search Engine Optimisation (SEO) and Support Services
SEO AUDIT, IMPLEMENTATION PLANNING, CONTENT STRATEGY, DELIVERY SUPPORT & ONGOING TECHNICAL SUPPORT
So what makes us different?
Good SEO takes a team and our team are the perfect mix of disciplines and experience to plan, execute and measure your success. Search engine optimisation (SEO) is something which evolves rapidly as search engine technology changes. To achieve and maintain results in this landscape your website and SEO approach need to evolve accordingly, which requires a team of specialists working together. Our handpicked team (with many years experience between them, so no interns/trainees) each specialises in their particular area of SEO, whether it be onsite technical assessments, ongoing content strategy, or any of the other essential elements that make up an SEO project. This ensures that you are always up to date in your methodology as we comb through and update our processes regularly and our agile, multi-skilled team can change their approach as often as required.
Copywriting, content production, social media content
Consistent, production and distribution of good quality content is the heart of most modern Search Engine Optimisation (SEO) strategies. A lot of businesses and their staff find producing this content can be difficult, time consuming and divert from core business activities. To stay on track towards your SEO and customer engagement goals we can help plan and deliver regular high quality content from our network of trained SEO and Social Media focussed copywriters.
SEO TECHNICAL SUPPORT
Website Development for SEO
The way that Google and other search engines see and understand your website is controlled by algorithms. You can take control of what they see, the way they see it and how it is shown to your potential customers.
You may well be the best at what you do in your industry and your products may well speak for themselves, but if your website doesn’t meet the requirements of these algorithms then you are unlikely to ever be seen in the first place to get this message across. This is where we come in.
REPORTING AND ANALYTICS SETUP
Monitoring, tracking and reporting
Tracking and reporting are one of the most valuable but neglected areas in many digital marketing budgets.
We work with businesses on planning and implementation of tracking specific to the needs of each customer to allow them to better understand their customers and the performance of their marketing. Simple improvements to online tracking can make big differences in your decision making abilities.
Our SEO ProcessConduct an audit of your web presence
Search engine optimisation (SEO) has been evolving rapidly since the appearance of search engines like Google, Yahoo and Bing. To achieve results in the new SEO landscape you can’t rely on one method for long-term results, you need a team of specialists working together. Our team of hand-picked specialists can help you plan your way to Page #1.
Our onsite SEO specialists have worked on everything small local businesses, through to large multi-national endeavours and they can go over your website with a fine-tooth comb to ensure that you meet all possible requirements, giving you the best chance to rank well.
- SEO audits and specialist advice
- SEO and content strategies that work
- SEO focussed website development
- Team SEO training
- 100% transparency and regular reporting
What is SEO?
As a business owner, you really need to have an online presence so that you can succeed in today’s competitive global marketplace. Yet simply having online directory listings or a website is not enough. You need to ensure your website is seen when your services are searched for – and that, ideally, it is seen before the sites of your direct competitors on page 1 of search results.
Search engine optimisation or SEO describes the process of taking actions to improve the position your website and service appears in when people search online using services like Google or Bing. There are many factors that affect your website’s ranking, SEO works to continually improve the way your website and content works with Google and other search providers algorithms (including Bing) to ensure your website is easily and quickly found by people who may be searching for you and what you can offer them.
SEO doesn’t just involve your website’s coding and content; it also incorporates everything from general online presence to Google Maps and Social Media. By fully engaging in all areas of SEO, you have huge potential gains when it comes to the reach of your business online. In fact, social media marketing is one of the most effective modern ways of doing SEO.
Clever and strategic SEO offers a much greater potential for lead generation for your business and is a powerful tool for the ultimate success of your website. To get it right requires a long-term commitment, focus, and a comprehensive approach. You need to create a strategy that is innovative, dynamic, and most importantly, relevant to your business and your customers.
Simply put, search engine optimisation ensures that your website is known to search providers like Google so it can present your website to internet users as the most relevant result for their specific online search.