Some of Our Services
Paid Media
Social Media
SEO
Analytics
Digital OOH
Contact us today to get the ball rolling on your digital marketing!
Brands We Work With…
Our Process
Discover new ideas with Hydra Digital. We partner with your team to achieve your goals online and in the real world.
How Do I Get Started?
Call us now, or request a call back and we’ll listen, question, then come back to you with recommendations on how to achieve your goals.
Case Studies
North Harbour Property Development
North Harbour is an award-winning, environmentally accredited residential community. Home to over 2000 residents in the Moreton Bay Region, they strive to make home ownership as easy as possible for as many as possible.
Challenge:
North Harbour had tried digital strategies before, but it never seemed to work out. They wanted to increase leads for house and land packages and wanted to improve brand awareness on digital platforms.
North Harbour is an award-winning, environmentally accredited residential community. Home to over 2000 residents in the Moreton Bay Region, they strive to make home ownership as easy as possible for as many as possible.
Challenge:
North Harbour had tried digital strategies before, but it never seemed to work out. They wanted to increase leads for house and land packages and wanted to improve brand awareness on digital platforms.
Our Solution:
Paid Media | SEO | Salesforce Administration | Analytics | Brand Monitoring
As a major development in the North Brisbane region we have leveraged North Harbour’s in-market presence to dominate local search and brand awareness, far outperforming (whilst spending less than) the competition. Our innovative digital partnerships and creative approaches have established North Harbour as a market leader.
We work closely with the North Harbour team to integrate our content and promotion strategy across all platforms, and manage and use all gathered data effectively through Salesforce CRM. Through this deep integration, we gain deeper insights into the profile of the perfect customer and performance of each part of the sales funnel adjusting to the market conditions.
10
X
30K VISITORS / MONTH
WEB TRAFFIC IN 4 YEARS
SEO
115
%
LEADS INCREASE
PAID MEDIA
90
%
LEADS INCREASE IN 12 MONTHS
SOCIAL MEDIA
Testimonial
Bryan Finney, Project Director
North Harbour Property Development
“We are a development company selling land on the northside of Brisbane in an extremely competitive industry. Our advertising agency, Portfolio Design, introduced us to Hydra Digital and we began working with them on SEO and SEM strategies around four years ago. We were slightly hesitant, having had some previously poor experiences with digital agencies in Brisbane.
However, within three months of targeted blogging and ads we saw our foot traffic and brand awareness increase, and our lead quality improve. Matthew and his team have been extremely proficient and nimble in managing our digital campaigns, keeping us from experiencing lows during lulls in the market to maximising the highs.”
Would you like results like these?
Yarn and Co
A mother and daughter team who broke away from the corporate world to pursue what they are passionate about – knitting and crocheting.
Challenge:
Yarn & Co was established in 2013 as a brick-and-mortar store in Fitzroy which. And that used to be their primary source of sales. However, once COVID-19 hit in March 2020, that was no longer a feasible option and the store had to shut down. Transitioning online was the only way to sustain the business but it had to be done effectively and quickly.
A mother and daughter team who broke away from the corporate world to pursue what they are passionate about – knitting and crocheting.
Challenge:
Yarn & Co was established in 2013 as a brick-and-mortar store in Fitzroy which. And that used to be their primary source of sales. However, once COVID-19 hit in March 2020, that was no longer a feasible option and the store had to shut down. Transitioning online was the only way to sustain the business but it had to be done effectively and quickly.
Our Solution:
E-Commerce | Facebook Shopping Ads | Google Shopping Ads | Conversion Rate Optimisation
Our team’s background in business consulting and deep knowledge of all aspects of digital marketing was applied to this store’s transition to e-commerce. Starting with a website redesign for better functionality, SEO and user experience, targeted campaigns were then built to transition Melbourne, and Victoria based bricks and mortar customers online. Leveraging the data collected from this successful transition we then expanded targeting to find new markets Australia wide. The shop continues to experience high-growth month on month as we shift focus to refining the stores conversion optimisation, retention and sales strategies while maintaining advertising performance.
95
%
WEB TRAFFIC INCREASE
105
%
$ REVENUE INCREASE
750
%
ROI INCREASE
Testimonial
Chris Keskes, Owner
Yarn and Co
“Yarn and Co was originally based in Melbourne and when Covid hit, we decided to transition from bricks and mortar across to the online space. Whilst I am proficient in SEO and analytics having worked in IT prior to opening Yarn and Co, I wanted to collaborate with a digital team with up-to-date expertise to make this change as quickly and successfully as possible.
I could not be happier with the choice of Hydra Digital. Their collaborative methods and expertise enabled us to resolve technical issues and integration problems we experienced during the transition, allowing us to continue moving through the process quickly and efficiently. They also helped us implement advanced integrations with advertising and analytics which have led to large gains in sales from social media campaigns. In terms of marketing the advice from Hydra has been invaluable, our advertising campaigns are extremely successful, and the set-up is such that I can easily manage the growth of the business and keep a great work/ life balance.”
Would you like results like these?
Racehome
Racehome Solutions’ vision is to make the home buying experience as fun and seamless as possible. By bringing the entire experience into the digital age.
Challenge:
Racehome came to Hydra with a very interesting opportunity. During the pandemic, in early 2021, the government had come up with a Home Builder Grant for people purchasing homes. The grant period was about to end and Racehome, via their website First Home Champion, wanted to leverage that to gain leads for home building.
But since there were less than 30 days for it to end, time was of the essence. There was just one month to start the campaign, optimise it and deliver leads with enough time in hand to close them.
Racehome Solutions’ vision is to make the home buying experience as fun and seamless as possible. By bringing the entire experience into the digital age.
Challenge:
Racehome came to Hydra with a very interesting opportunity. During the pandemic, in early 2021, the government had come up with a Home Builder Grant for people purchasing homes. The grant period was about to end and Racehome, via their website First Home Champion, wanted to leverage that to gain leads for home building.
But since there were less than 30 days for it to end, time was of the essence. There was just one month to start the campaign, optimise it and deliver leads with enough time in hand to close them.
Our Solution:
Facebook Ads | Analytics
With the need to launch campaigns as soon as possible to take advantage of the opportunity, we put our experience and knowledge of property market conditions into direct action within 24 hours of the initial brief. We focused on running concurrent campaigns covering all stages in the funnel at once with strong offers across a range of tightly targeted geographic areas. Utilising our live reporting shared with the client we optimised campaigns daily and achieved incredible outcomes resulting in signed contracts representing a very high ROI for the client.
98
LEADS IN 3 WEEKS
550
%
ORGANIC REACH
354
%
WEB TRAFFIC INCREASE
Testimonial
Kaz Emanouel, COO
Racehome Solutions
“Our Real Estate company First Home Champion has been operating in Central Queensland for a number of years. We’d used traditional marketing methods with success and wanted to replicate that success into the digital world. However, after engaging a number of SEO and SEM agencies who promised big, cost bigger and provided nothing, we had spent thousands of dollars and were still getting no leads from our campaigns.
This all changed completely after I was introduced to the Hydra Digital team and I decided to give digital another go, towards the end of the Home Builder Grant period in early 2021. We provided Hydra with four assets to market and in 24 hours they had created and triggered a Facebook campaign which delivered 95-98 strong leads across a three-week period and gave us traction with 18. Contrary to our previous experience with other digital “experts”, Hydra offers extremely good value in terms of return on investment: We spent considerably less with the Hydra team and the results speak for themselves.”
